A Look Back on the FIAT Open Road Challenge

The FIAT 500L is more than just an incredible vehicle offering spacious interiors, stylish looks, and great fuel efficiency in a fun-to-drive and affordable compact package; it also brought Instagram users from all corners of the world together to take part in something special. It was the FIAT USA Open Road Challenge: a road trip among the core people from the #JJ Instagram community to go across the US to meet fellow photographers. Four friends. Five cities. One FIAT 500L.


Unfortunately, it's over now but here's a recap video with some amazing moments we can all enjoy.



If you're interested in a 500L or any other new FIAT model for yourself, we'd love to see you visit us at FIAT of Birmingham today! Peruse the lineup and take a test drive while our friendly staff answers any and all questions you may pose to inspire confidence in your next automotive decision.

Categories: Video, Community Events, People
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